Why You Should Be Using Prosper202, A Good Campaign Isn’t All Adcopy and LP.
Tuesday, October 7, 2008 22:05I sure did write a craptacular post about Prosper202. Yeah it was a rant, that’s for sure. However if it wasn’t for Prosper202 it would be much harder to get a more profitable, if profitable at all, campaign going. In fact it’s pretty good software as long as you use it right. So I think it’s time to give Proper202 some props and tell you how it has helped me develop better campaigns.
There’s always a good amount of deal wrote about LP’s and your Ad copy and CTR, but there are some other really odd factors that will help conversions that you with conversions. One of the bigger things that I have been split testing are domain names.
I have always tried to stress how important your domain name as it appears in your ad as well as actually owning the domain is. Frankly if you don’t own the domain in your ad your loosing money, lots of it. It’s a no brainer, go to Namecheap and grab a good .com or two. People do come back, and want to order the product, you have to give them that ability to come back. Even more so if you are not using an LP and direct linking, like most people on facebook do, then you should be showing the offer through an iframe. It makes it look WAY more authentic, and that way when they do come back they will use your domain, or they may have bookmaked it and hence your domain is bookmarked. It’s so easy, and it pays dividends I promise.
Anyways Prosper202 allows us to easily track our ads. Basically all you do to split test domains is create a new aff campaign that’s like the first and copy over all the ads from there into the new campaign and name them something else, and generate the links. It’s a bit of extra work but I find that split testing domains is effeminately worth it, I have found ads that are not profitable with one domain and are with another.
Another great thing that Prosper202 has helped me to do is trim down the ‘fat’. By ‘fat’ I mean all the keywords that don’t convert on broad match. I like using broad match and to expand my keywords horizons – sadly though sometimes the broad match starts throwing some crazy short tail that doesn’t benefit your keywords in your adgroup. So it’s extremely handy to pull up a chunk of data and then see what keywords are/not profitable.
Prosper202 has been clutch on finding out from what sites some of my ads are shown on. Yahoo! you have to watch, my ads where showing on some spamy ass sites, and of course you have no option to disable showing on their content sites and only in the search engine unless you block the domains one by one. If it wasn’t for Propsper202’s sweet tracking I wouldn’t have been able to put one and one together.
So for the downsides I find to using Prosper202 I can find at least twice as many positives, so I guess I can’t complain too much. Prosper202 has litterly made me money and I mean it’s free, what are you waiting for?
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vj jay says:
November 9th, 2008 at 10:04 pm
Hi Brad,
Nice blog you got here.
“Even more so if you are not using an LP and direct linking, like most people on facebook do, then you should be showing the offer through an iframe.”
What if offer has some code to “pop-out” of the iframe? Are we screwed or do we have any other alternative?
I am having this dilemma right now. I am about to try a big traffic buy for some diet tea offer but people have told me that many many visitors come back to the offer after doing some research about it (they read reviews or articles on the product for example).
My concern in this is that people will go buy the trial without going through my aff link. Would the iframe suggestion help me in anyway?
Thanks and keep on going with your blog!
V
Brad says:
November 11th, 2008 at 12:08 pm
I haven’t found an anti-pop out script, all though lore says someone has developed one. Make sure, that they are setting a decent length cookie so that when they come back you’ll get credit.
No system is ever perfect, your going to have a little loss, just have to do what you can and suck up the rest.
Steve says:
July 1st, 2009 at 3:42 pm
On a wordpress landing page it’s kind of a hassle. I don’t know maybe it’s late in the day. Did not work for me after an hour or more spent on set up. Watched the vids but still didn’t see any action in the stats when I was seeing it plain as day on GetClicky’s spy page. So you have to back everything out again. The set up alone Prosper is a chore..i mean setting up ad campaigns is enough..and then changing the url with G in order to track the click..then G has to approve the ad again. Big baby here but I’m just feeling…try Prosper after you are locked and loaded on a profitable campaign…and start it earlier in the morning.
Jason (Prosper202 User) says:
July 17th, 2009 at 1:32 am
Brad,
I have found my own fair share of bugs and downsides to using Prosper202 but I still think its the best thing out there for doing what it does. Tracking202 (the hosted version of P202) has had so much downtime and data loss issues this year that its not even a viable alternative, if you would want to go that way.
The one area I found P202 lacking in was advanced data analysis. As such I developed my own tools to analyze the data and allow me to further refine my campaigns around profitable key phrases and other targeting parameters. It does all this by using a data export file from the Visitors tab of Prosper202 (or Tracking202) for the campaign you want to analyze. From there it gives you analysis that helps you build your negative keyword list, set a day parting schedule, identify super hot key phrases and geo markets… all by using your conversion history.
I’d love some feedback on these analysis tools, as I am always trying to make them better…
http://www.domainmethods.com/tools/t202
Thanks!
Apple Introduces the iPad says:
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Apple Introduces the iPad…
The Magic Bullet System…