MadPPC

If there is one major PPC question I see the most it’s:  When is there enough data [or clicks] to tell whether this ad or campaign are tanking?  Or, when is there enough data [clicks] to start chopping keywords?
These are very important questions, that I feel should should be learned the hard way, but hell [...]

The inevitable truth – Yahoo! will do what it can to take your money, and if your not smart it will be parted from you promptly.
Whys that?  Because all the other sites are basically useless and cost you much more than without them.
All these other articles where building up to the actuality of why your [...]

No, I haven’t even checked out MySpace Ads yet, so don’t ask.  Like anything else I like to wait for others to feel the pain of breaking something in before I waste my time jumping in.  It’s like getting a first gen iPhone, some shit is going to be fucked up with new technology – [...]

PPC Tip
We all look for the best way to monetize our traffic, but theres more than simply paying for clicks – that’s never the whole story.
What happens when the visitor sees the the LP and bounces out of there because maybe their not decided or maybe not ready to make a purchase?  They leave, that’s [...]