MadPPC

So you have a brand new shiny site and your eager to compete in the SERPS.  There’s just one problem, your not in the SERPS.  Nor do you have any idea on how to get into the SERPS, and you wanted to be in the SERPS like yesterday.

Luckily it’s not that hard, and I’d consider it more of an art than anything because the things I will discuss are not wrote in stone.  Sometimes it’s all in how you put it together.  These tips, if executed correctly should typically get you indexed in 1-4 days.

I’m also going to use wordpress sites as an example, because wordpress sites have some natural advantages to them.

Factor: Proper SEO

Wordpress already does lots of great SEO things.  One thing to look out for is to make sure your urls are proper search engine friendly.  Under Settings -> Permalinks -> Click “Custom Structure” and in the text box put “/%postname%/” without quotes.

Plugin recommendation: All in One SEO Pack.

Factor: Content

Google loves content.  Don’t have any?  What reason does Google have to add you to the index when the Google Bot finally comes around?

Content, even fake made up spun content, can work.  Start with some content and be prepared to continually ad it during the process of trying to get indexed.

Factor: Site Map

Google bot loves to see the site map so that it can easily navigate around.  You’ll want a plugin that automatically generates and submits your site maps.  After you have it set up  make sure you run a web bot crawl test, like this one over at SEOmoz. It’s not my favorite ever, but the one I use to use all the time seems to have gone off line.  If you have a good one give me a shout out.

Anyways, you want to run a web bot crawl test to make sure that the bot has permission to actually crawl around the site.  I can’t tell you how many times I set something wrong in a header or on a sitemap and then the Google bot can’t get to my content, which means it has no reason to index me.  From my experience it takes considerably longer to get indexed if you fuck it up the first time around like that.  Learn from my mistake.

Recommended Plugin: Google XML Sitemaps

Factor: Ping List

A large comprehensive ping list will help start spreading your site faster than butter melts in a microwave.  As you post content you always want it to get spread as far as it can, this can only help.

I’ve posted my ping list here.

Factor: Backlinks

Probably the most important thing to do.  A good social bookmaking package will get in you in no time, but most people don’t have same day turn around.

What you need to look for are do-follow links.  The difference between follow links and no-follow links are kind of obvious, one a bot can follow, on they aren’t suppose to.

The best advice I can give to you is to go find a very busy website, that has do-follow links, and just keep whoring yourself out.  Google bot will soon be at your site to check it out.

Best of luck to you guys, you can do it!