MadPPC

Is it me or did the Facebook AdBoard get bigger since they started putting 2 ads on a page with their latest re-design?  You know what that means!  Senseless boobies!

Serious, us guys are nothing but pussy hounds, and Facebook is flaunting this right in our face – with those ever so supple tatas……………………………………………..  Sorry was thinking about tatas.

As you may already know, the Facebook AdBoard lets you see what is believed to be the ads with at least a decent CTR.  Are they necessarily profitable?  No – but they should help us understand how to target a certain demographic.  In this case it’s anything with a real penis, and possibly trannys.

Ads are described below the set of images in order from right to left.

1.  It’s a pretty simple ad overall.  Hooks you by asking you if your single.  Its call to action is to join for Singles net for free, that’s a huge key for Facebook, they are mega freetards.  This ad also makes it seem that you will just be tripping over all the single, I’ll bet mostly ugly, women.  What a good way to make your penis salivate.  I’m not overly convinced that this ad has an awesome CTR, because of the image, but it should do OK, and OK only.  It also is directed linked to the Singles net offer, more on that later.

2.  Another mediocre ad IMHO.  However there are some nice tidbits dwelling here.  First off it directly advertises to college students.  It’s call to action is to browse and connect instead of join.  This is important because we are using Facebook after all, Browse AND Connect.  This is also directly linked to the offer.

3.  Now we are getting on fire.  This ad is much more targeted and should be expected to have a higher ctr.  Look away from the ad for a couple seconds and look back at it.  What’s the first thing that jumps out at you?  I’d bet you it’s the tits.  Where do your eyes go next?  For me, the title which is targeted to my age.  Of course local singles is mentioned, I mean do you likely wanting to meet someone from another state, most likely not.  Also the ad mentions free.  This ad is directly linked to the offer.

1.  Uses wordplay in the title.  Yes I’m sick of poking as in the app super wall, however I sure am hell not tired of poking women.  Notice, no free, but Browse and chat which is a lot like the Browse and Connect we saw eailyer.  Also instead of local they use area.  Funny enough this ad is directly linked to the TRUE.com offer instead of Mate 1.  Which I’ll cover later.

2.  This ad really has no substance, so why would it have even a decent CTR?  BOOBS!  Big huge round, blond tits.  I mean, who the hell would even read this ad, which is why the pitch is so short.  This ad is also directly linked to the TRUE.com offer.

3.  Age targeted, and tries to feed on your loneliness about not having a woman.  The image is nothing special but it really fits into the lonely feeling they are trying to get across.  She looks like she’s – gasp – also lonely.  Mentions free and is directly linked to the offer.

1.  I don’t really get how this ad is even mediocre.  My experiences is that simple face shots as this won’t normally cut it for an ad.  Furthermore second line there is a spelling mistake with ‘looing’ instead of ‘looking’.  Could it be that a simple spelling mistake could make a world of CTR difference on Facebook?  Possibly as it’s the only thing that really stands out about the ad.  Directly linked to offer.

2.  Features what seems a typical stupid, hot, likes to party, blond girl.  The image has lots going on, she’s talking on the phone with a look on her face like she wants to talk to you.  We also get a little cleavage, hell it’s better than nothing.  Pushes free.  Directly linked to offer.

3.  Same as the ad above it, instead it targets to anyone over 18 and uses a call to action utilizing the word now.  Directly linked to offer.

Conclusions:

1. Boobs in the right mind can command CTR without much if any of a pitch or call to action.  I have herd people say that no one really reads the ads below the picture anyways, not sure that’s really true.
2. Targeting specific age(s) or age groups can and will bring a higher CTR.
3. Play to the ads images strengths.  It’s clear that an image that really doesn’t fit in will lower CTR, and a description that precisely reflects the ad image will raise CTR.
4. Play off peoples emotions.  I have herd that pain is much easier to play on than pleasure because people are more likely to satisfy the pain.  Hence feeling lonely is a great thing to exploit.
5. Play to the logical mindsets of your audience.  Example is that most people are looking for local dates and hookups.  Sure other’s may not be but your largest audience is.  Run with that and maybe experiment with the others.
6. Play to the hunting value of your audience.  What I mean is that in our case, you want to meet women not just stare at profiles.  This requires you to be able to Browse and Connect with others looking for the same thing.  After all your selling a service here.
7. Free gets clicks, however from experience not necessarily conversions.
8. Posing a question will more likely provoke a response.
9. Not even showing up at the advertised service may still yield results.  Don’t give up on the good old ads.

Stats:

1. 7/9 ads:  Use a question mark in the title.
2. 5/9 ads:  Use the word free.
3. 3/9 ads:  Target my age or age group.
4. 4/9 ads:  Use the terms sexy or hot or something similar.
5. 2/9 ads:  Use a question mark under the image, and that’s only to feed on emotion.
6. 4/9 ads:  Use an exclamation point at the end of the ad.
7. 2/9 ads:  Use an aggressive, act now, type of wording a the end.  too! and now!

Other:

Oh yeah, remember that Mate 1 ad that redirected to TRUE.  I’m sure that’s nothing more than that that ad was created a while ago and the Mate 1 offer might have died, or he’s getting a better payout from TRUE.  So what do you do with an ad with a good CTR, which there’s a good chance he’s paying pennies per click for?  Cloak the SOB to another offer.  A dating ad is a dating ad.

Or even better yet, he’s most likely cloaking because this is on the TRUE landing page:

Because his ad would not get approved with that on the LP most likely.

So tired.  Go to sleep.