If your business is important to you, you have to find a different way to attract customers to it. No matter how good you are at what you do, if you cannot put one foot ahead of your competitors, even being the best in the industry will not take you to great advantage.
The most affordable and practical way of advertising your business is by using the card. Not the usual kind printed with black ink and white paper, though. This is the type of card that does not even deserve a second look and quickly get tossed in the trash.
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Color business cards, however, attract attention and those who receive them really take the time to read what is written on it. That's because color business cards are one of a kind and people know that the card owner has spent good money on it.
So how does this reflect on you, as a person? Color business cards imply that you appreciate quality and are willing to spend dollars just to be able to achieve what you want. Color business cards, if given to someone else, show the respect that you have for the professionals.
You can use colorful stationery with patterns that hinted at the nature of your business. Designs can be traditional, vintage, or modern. Color business cards also carry your logo in color, and this is very important for visual socialization.