An Open Letter To Yahoo! Search Marketing: A Generic Response

Thursday, November 13, 2008 10:03
Posted in category Yahoo! Search Marketing

Can’t say I’m overly surprised that they would generically respond to the questions asked:

Hello Brad,

Thank you for contacting us regarding our quality-based pricing system. We attempted to reach you at but were only able to leave a message.

Currently, the best way for our advertisers to monitor traffic from our various partner sites is through our Tracking URLs feature. We are constantly monitoring the traffic quality from our partner sites and adjusting the cost per click accordingly. However, there is not a way to view the exact quality rating or cost per click for individual sites. We apologize for any inconvenience that this may be causing you.

We are continually evaluating the features and tools we provide for our advertisers and it’s important for us to know which features our advertisers most desire. We have passed your feedback along to our developers.

If we can help answer any questions or concerns, please don’t hesitate to contact us. We can be reached at 1-866-924-6676, Monday-Friday 6:00am-6:00pm, PST and Saturdays 7:00am-4:00pm, PST.

Sincerely,

Joseph Decker
Customer Solutions
Yahoo! Search Marketing

So they say you can use the Tracking URL feature to monitor the traffic from the sources, but I see nothing about identifying that source of traffic.  They also keep saying they adjust the cost of click per traffic source which with no proof, because they can’t show you, pretty much means it’s a bunch of bull shit.  Gimmick I say, Gimmick!

I’d go on more, but damn am I hung over.  O-U-T.

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One Response to “An Open Letter To Yahoo! Search Marketing: A Generic Response”

  1. Matt L says:

    November 13th, 2008 at 9:06 pm

    What is Yahoo’s stock going for these days? I think that says enough.

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