MadPPC

No, I haven’t even checked out MySpace Ads yet, so don’t ask.  Like anything else I like to wait for others to feel the pain of breaking something in before I waste my time jumping in.  It’s like getting a first gen iPhone, some shit is going to be fucked up with new technology – so wait for the second gen.

Anyways, that’s not todays topic at all.  Our topic is:

Mutating your LP’s to better target your users!

This is, if you use LP’s.  After all with social media people do a lot of direct linking.  However this may change your mind on why you would want to use LP’s.

I’m not going to totally hold your hand through this, I assume you know at least a little PHP.  Nor will I discus how to necessarily put all the pieces together – at least not today.  Maybe at a later date, but those whom are smart should be able to easily make this work to their advantage.  I am also assuming that you are advertising via Facebook.  You could do this from other PPC platforms but FB will be the easiest to illustrate, and I’ll probably do another post about using another platform like Yahoo, MSN and/or Google.

The Ad – Your ad copy should include some things very specific about your audience.  Such as the city targeted and the topic for example.  Here’s an example Ad:

What We Are Targeting – This specific ad is targeting those from Boston, whom love frogs.  We need a way to even farther pull our users into our LP – in Google terms, make it more relevant.  See maybe our super sweet, newbcakes hating website, is about saving the animals.  This is purely hypothetical an no such site exists.  Well maybe we want to not just target saving the frogs but also pedo bears in another ad.

Look if you don’t know what a pedo bear is you haven’t spent enough time at WickedFire.  I could create a sweet pedo bear ad, but that would be feeding you.  Do it yourself.

Seems however that we could really target the LP to be more relevant to our subject rather than just a general “save the aminals” niche.  Would you not agree that someone that clicks on an ad about frogs (or pedo bears) from Boston would be more interested in frogs (or pedo bears).  I think so.

Telling Our Page What The User Is Looking For -  It fairly easy to simply assign some simple GET variables.  If you don’t know what GET is read here and here.  So we easily set up our url with two variables: animal and city just for the sake of illustration.  If I where actually doing this the variables would probably just be a letter with a numeral value, because I don’t actually want the user to know I’m targeting them.

You could also put them in a pre script, load all the GET values into POST variables and then change the header to the intended page.  That would work really slick – and then you don’t even have to worry about the user seeing the variables.  But you can figure that one out, it’s not too hard.

So our link URL would look something like:

http://www.aminalsite.com/?ganimal=frog&gcity=boston

On your actual page you might want to put some kind of catchy message like, “Thanks for the support [city]!  We see you love [animal], so do we!  [picture of animal]“.  Our code could look something like this:

<?php

$animals = array (
"frog" => "Frogs",
"pedobear" => "Pedobear"
);

$images = array (
"frog" => "frogimage.jpg",
"pedobear" => "pedobearimage.jpg"
);

$cities = array (
"boston" => "Boston",
"denver" => "Denver"
);

$animal = $animals[$_GET["ganimal"]];
$image = $images[$_GET["ganimal"]];
$city = $cities[$_GET["gcity"]];

if (!$animal || !$city) {
//If we matched no variables, someones inputing their own or they are just comming directly to the site.
$message = "Welcome to Tree Huggers Inc!  Thanks for stopping by!";
}
else $message = "Thanks for the support " . $city . ".  We see you love " . $animal . ", so do we!  <img src='" . $image . "'>";

?>

note: may contain errors, wrote it on the fly without testing it

Conclusion – So I guess that’s pretty much it and it’s a pretty basic example, but there are so many ways and things you could do with this.  And it should help with conversions also.  So maybe the next time your going to run a serious FB campaign you’ll take this into consideration, because it can’t hurt conversions can it?  That’s good in our book.

Now, go make monies.